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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Merchandise allocation.
B) Network optimization.
C) Replenishment optimization.
D) Transportation optimization.

2. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) All of the above.
C) Cross-channel campaign management.
D) Unica

3. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) They feel interactive marketing is not appropriate for their business.
B) Existing systems and data are too disparate.
C) Cost is too high.
D) Uncertain ROI.

4. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The interconnected supplier network.
B) The reduced impact of mass marketing.
C) The need to drive optimization in the selling process.
D) The empowered customer.

5. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) All of the above.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) A large and increasing number of customer segments with varying expectations.

Solutions: