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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which two statements are correct about Send Logging?
Choose 2answers

A) Send Log data extensions are archived automatically based on retention settings.
B) AMP script can be used to pull data from Send Logs for use within emails.
C) A business unit can support up to three Send Logs.
D) SQL Query Activities can reference Send Logs in combination with system data views.

2. How are publication lists used in the Marketing Cloud?

A) To build dynamic content rules by subscriber type.
B) To allow subscribers to opt-down/out instead of unsubscribing from all.
C) To manage subscribers in guided and triggered email sends.
D) To send communication to all subscribers, regardless of opt -in status.

3. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Add [PREVIEW] to the subject line validation list
B) Require several campaign approvals
C) Wrap the subject line with AMP script
D) Use Proof instead of [PREVIEW]

4. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A) Contact Builder
B) Mobile Connect
C) Mobile Push
D) Journey Builder

5. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Query Studio
B) Synchronized Data Sources.
C) Journey Builder
D) Cloud Pages

Solutions: