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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Configure the business unit data retention setting to 12 months
B) Apply a Row Based Retention to each data extension as it is created, set to 12 months
C) Set inactive data to be automatically cleared after one year, but is recoverable
D) Configure the Enterprise-wide default retention to one year

2. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) The user Is getting deleted from the AN Subscribers list
B) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
C) Data in data extensions corresponding to the customer
D) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

3. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook
B) Facebook and Twitter
C) Twitter
D) Google and Facebook

4. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Decimal
B) Text
C) Number
D) Boolean

5. Which activity should be used for multivariate content testing within Journey Builder?

A) Decision Split
B) Random Split
C) Engagement Split
D) Content Split

Solutions: