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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose to resubscrlbe to the list used for the send.
B) Subscriber can choose which publications to unsubscribe from.
C) Subscriber can choose to be unsubscribed from all NTO publications.
D) Subscriber can choose to be removed from the data extension.

2. How are the test audiences for an A/B test selected? (Choose 2)

A) The system randomly places target subscribers into the selected audiences
B) The test administrator chooses which subscribers to place in each audience
C) The system automatically uses 15% of the population for each audience
D) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

3. When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

A) Email Open Tracking
B) Stored Content Boxes
C) Link tooltips
D) Physical Mailing address

4. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A) Code Snippet
B) Style Block
C) Free Form Code Block
D) Script Activity

5. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Code.exacttarget.com
B) AppExchange
C) Help.exacttarget.com
D) Help and Training Portal

Solutions: