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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Global DMP nerve center
C) A single seat shared by all regions
D) Full agency control
E) Horizontal regional empowerment

2. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the iFrame tag type was selected in the container tool.
C) That the production side web server is capable of retrieving HTTP requests.
D) That the image pixel is placed as the delivery method in the Create Campaign dialog box.

3. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) All categories have inventory of more than 10,000 users.
C) No categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

4. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To hide older audiences and users that are no longer as valuable for targeting
C) To prioritize delivery of the most recent users in an audience
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

5. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option A
C) Option B
D) Option D
E) Option C

Solutions: