Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud
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Oracle 1Z0-1032-26 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup |
| Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration |
| Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL) |
| Program Automation | 20% | - Program Canvas workflow design - Program testing and deployment - Multi-wave and triggered messaging |
| Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports |
Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must purchase Premium tracking in order to support link tracking in Responsys.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. In the SMS campaign message designer, you must enable link tracking for the campaign.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. In the SMS campaign message designer, enable conversion tracking.
Correct Answer: B,C,D,E 🗳️
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- C. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- D. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Correct Answer: B 🗳️
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <comment> and </comment>
- B. <#-- and -->
- C. <!-- and -->
- D. <<-- !~ -->
Correct Answer: B 🗳️
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Correct Answer: B 🗳️
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
Correct Answer: D 🗳️
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