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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Analyzing online search queries
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Shipping products from manufacturers

2. What is the primary purpose of a promotional strategy?

A) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
B) To create a long-term business plan for overall company growth.
C) To determine the pricing strategy for all products in the store.
D) To manage supply chain operations and inventory levels.

3. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Total Baskets
B) Increase in Number of Households
C) Increase in Units per Trip
D) Increase in Dollars per Unit

4. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
B) Increase linear shelf space for this segment
C) Reduce linear shelf space for this segment
D) Not enough information to gather an insight

5. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Decision Tree Regression
C) Linear Regression
D) Quantile Regression

Solutions: