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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Email fragments and SMS fragments
B) Expression fragments and Content fragments
C) Static fragments and Dynamic fragments
D) Header fragments and Footer fragments

2. A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A) 1, 3, 2, 4
B) 1, 4, 3, 2
C) 4, 1, 2, 3
D) 4, 1, 3, 2

3. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?

A) The profile will enter the journey, and messages will be sent as normal.
B) The profile will not enter the journey.
C) The profile will enter the journey, but no messages will be sent.
D) The system will automatically set the `testProfile` flag to `true` for this session.

4. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In the Journey Properties, before entering the canvas.
C) In the properties of the initial 'Audience Qualification' event.
D) In a 'Condition' activity at the beginning of the journey to check the date.

5. A retail marketing strategist is designing a "flash sale" journey. The journey is triggered by a "FlashSale_Started" business event, which contains the sale's end time in its payload. They want to send a "Last Chance" reminder email exactly 1 hour before the sale ends.
How should they configure the timing for this "Last Chance" email within the journey?

A) Use a 'Wait' activity with a fixed duration calculated manually before the journey starts.
B) Use a 'Wait' activity that is configured to pause until a specific date and time, calculated using an expression that subtracts one hour from the end time provided in the triggering event's payload.
C) Use a 'Reaction' activity with a timeout equal to the sale's duration minus one hour.
D) Use a 'Condition' activity to check the current time against the event's end time.

Solutions: